Since Eastern and Western cultures are so different, any automaker that works in both sides needs to pay attention on which names they’ll use, in order to avoid what generated cars like Alfa Romeo 168 and Mitsubishi Montero. This must be why Kia’s mid-size sedan is called Cerato in Europe, Forte in USA and K3 in South Korea. The latter received better sound-proofing, new wheels, more standard items and a new turbo-diesel 1.5L engine, which uses start/stop and is capable of 126 cv, 28.5 kgfm and average 16.2 kpl.
