The most important barrier to the development of any technology project is dealing with its costs. They appear in every single part of this job, which makes extremely important to estimate if the expected return will be good enough. This is why ecological cars are taking long to proliferate – despite being “the right way to go”, they’re still very expensive to develop and their public still isn’t big enough. So whenever a company thinks it has some new way of prospering with them, it doesn’t usually stay thinking for too long.
