The strategy of showing “teasers” few days before a car release is proving itself very successful for the automakers, when it comes to increase the media and public’s interest. The simple posting of a picture or a video on the Internet showing only a part of the about-to-arrive vehicle is enough to attract the world’s curiosity, no matter if it’s a super sports car or a low-cost hatchback. That’s what Honda used to attract the spotlights to their compact sedan, which will try to prosper in a very competitive market, at many countries.
