Do you know what vehicles like BMW X6, Chevrolet Camaro, Fiat 500 or Volkswagen Beetle have in common? Strong images. They became distinguished for having exclusive styles, more than only creative design elements. That strategy isn’t easy to execute, but doing it right manages to associate the car to a particular set of values. It ends suiting certain target audiences very much and, sooner or later, leads to very interesting sales. This is what Toyota wants to do with the flashy supermini which appeared at the last Geneva Auto Show.
