GM’s luxury division has sailed through the past few years with an unusual strategy for the entry levels. The intention was to fight both small and medium Audi, BMW and Mercedes with the second-phase CTS’ family, but the actual result was A6, 5-Series and E-Class’ customers unsatisfied with its sophistication level while the budget it demanded was bigger than A4, 3-Series and C-Class’s. After creating ATS to take care of the smaller ones, now it’s time for CTS to specialize at the next step… and make the best of it.
