Cadillac ELR 2016

Among all the products which the automotive world currently offers, some belong to a group known as the “good ones”. Whether for comfort, performance, design etc., those are the very first of which people think when making informal comparisons. Naturally, you’ve already figured that there are also bad references. In both cases, people’s reception is usually the simple expected response to the strategy used by the automaker. However, it’s possible to define a third group as well… but this one isn’t as fair as the others. Taking its coupé out of it is exactly what Cadillac is trying to do right now.

Cadillac ELR

Multiuse platforms must’ve become one of the best strategies ever created by the car industry in the last years. The idea of not having to start every project from scratch was always a temptation in many aspects, but the biggest barrier was finding the right “tune” between saving money by sharing and giving project freedom for each car. After decades of many GM experiments, this coupé’s proportions now arrive to prove that car-wise, there has never been a Cadillac like ELR efficiency-wise, technology-wise or otherwise-wise!