Sport-utility vehicles have formed a market segment of their own for around three decades. The recipe of replacing a pick-up’s bed with more space for people while preserving its capabilities became popular thanks to the fact that the SUVs stay halfway between old-school off-roaders and urban automobiles. However, as the years passed, this segment went through several important changes, some of them regarding its very concept. This article will present the new generation of one of the vehicles developed as a result of those changes. Fortuner was Toyota’s attempt to adapt to what has even motivated an Aretha Franklin song.