During the 1990s, the car market saw the boom of a tendency that could be called “car family”. The strategy of deriving multipe models from the same project is actually older, but at this time it reached a whole new level. Most companies created a full range of bodies in several sizes, and the truth is it did save a lot of money on product development. But they soon noticed that the global demand wasn’t as elastic as they thought, so the losses ended appearing anyway. This is why they have returned to the old behavior in the past few years, creating cases such as what you’re about to – continue to – know.
The easiest way to understand this concept is by using examples. Take Volkswagen Polo, for starters. Its very first iteration was sold only as a three-door hatchback. The second one, in turn, increased the latter to make room for a so-called coupé, and also added a sedan. When the third one appeared, not only did it receive four-door options for the first time, as it also brought station wagon and even van options. All the following phases, however, were only sold as hatchback and sedan. The fact is, the acceptance of a given vehicle depends on its price range as well as the country in which it’s being offered. The only positive exception known to that until a few years ago are the sedans, although only to the first aspect. If there’s one category capable of ignoring both, it’s the crossovers.
Since Mazda has been laughing for nothing with the latter, mostly thanks to CX-5, it was time to focus on the other. After launching sedans at the non-premium, full-size market with 6 and midsize with 3, the superminis’ will now be explored as well. Such task derived a three-box variation of 2 for the very first time, but it resulted less surprising than what one might think. The images show a very similar job to what generated 3’s sedan, and do you know what this means? This car is awesome. Instead of overextending the rear, Mazda remembered that people have eyes, not only bags and suitcases: this is just as compact as Nissan Versa or Toyota Etios, but look incredibly better than any of those. And sharing the hatchback’s parts up to the rear doors.
Entering the car will only reveal minor differences compared to its brother. Since compact sedans are usually more focused on developing countries, where they are sold as low-budget family cars, this one will probably have lower quality on materials and textures, at least at the cheaper trim levels. But everything else is there, including the three-circular-vent dashboard, the floating, high-definition screen for information and entertainment, and a very similar equipment lists. Besides, Mazda claims it was also created under the Kodo philosophy, which tries to integrate the car’s multiple components in order to make the driving experience more pleasant as well as more efficient. It also mentions that this vehicle features several technologies originally developed for CX-5.
While there isn’t much information about the engines for this article’s sedan, you should expect its entire range to be made of Skyactiv units, including the brand new diesel 1.5-liter. This one will be able to take advantage of Thailand’s Eco-Car program, which gives tax incentives to those vehicles which comply with Euro 5 emission standards. Mazda2’s sedan variation had its world première during the last Thailand Auto Show, which was held from November 30th to December 10th. This market is very important for the company because Mazda2 has become its best-selling passenger car there, with “approximately 120,000 units sold since the model went on sale in the country in January 2010”. Prices are not known yet.