Do you remember what Audi used to do with its sporty line until the early 2000s? The only odd-numbered vehicle was A3 which, in turn, was also one of the Germans’ three “exceptions”: A2 never achieved success and TT seemed to be enough among the sports cars, so the several S-number were only sedans and wagons and there was only one RS at a time. The current market has brought enormous changes to this brand’s showroom, though, and one way of illustrating this event is presenting this article’s vehicle.
There’s no argument that Audi can create really good cars, but this one can also be seen as a very accurate example of how the automakers are always getting divided into two groups: it starts when someone comes up with some kind of innovation, whether in luxury, mechanics or even a whole car concept. If it obtains good acceptation, this brand can enjoy some months of excellent sales exclusively for itself, but soon all its competitors start to release their versions of the same idea. Some better than the original and some worse, but all with the same essence, which leads to divide the customers once again. This is what Audi has been doing with its cars for some years, in fact.
They’ve followed BMW and Porsche with a luxury crossover and later with creating smaller sizes of it, and also Mercedes-Benz with both the four-door coupes and its own supersports line. Besides, after A7 received the always-expected S7 trim, now it’s time to copy every single urban Audi but A8 and release a RS7. Sports versions are always great, but the problem with this one is that Audi is decharacterizing it. The original strategy was always to give huge powertrain upgrades with slightly visual changes to its urban cars but as the S version, leaving RS as one single very special car like RS2, the very first of them. However, since today almost every Audi offers both sporty versions, they both seem pointless.
After all, the customers who look for high performance cars at Audi’s price range wouldn’t take the “second best” trim only to avoid the price difference in favor of S. On the other side, there are so many RS cars that they’ve lost that uniqueness which in 1994 made that wagon worldwide famous. In other words, it would make much more sense to go back to offering only one line… just like BMW M or Mercedes AMG, by the way. Strategy issues aside, RS7 is the very latest Audi to receive the best performance upgrades these Germans offer. This aggressive design packed with beautiful 20” wheels really go much better with the casual very-high-end Audi than with its sedan sibling A8, also because now there’s a competitor for CLS 63 AMG and the recent M6 Gran Coupé.
The driving can be customized with optional air suspension, sports rear differential and variable-ratio steering, stability control with sport option and “off” button and many others, making an already indefectible driving more suitable to each driver’s style. The common item is the twin-turbo V8 4.0L shared with RS6 Avant, delivering here 560-hp power and 516-lb-ft torque commanded by ZF’s eight-speed automatic transmission and quattro AWD system – this car goes from 0 to 60 mph in 3s9. The top speed, in turn, varies with the optional item packages which bring several improvements in style, handling and aerodynamics… and take the car from the 155-mph top speed to 174 mph or 190 mph.
Lançamento no Brasil (18/06/2014)
Talvez você já tenha ouvido falar que as montadoras estão levando seus modelos de luxo ao Brasil com atrasos cada vez menores, em relação aos lançamentos nos países de origem – se até pouco tempo atrás eles levam mais de um ano, hoje em dia já existem casos de menos de seis meses. Com isso, se você reparar que Audi promoveu um facelift na linha A7 há poucas semanas, e agora fica sabendo que o RS7 já está disponível no site da marca no Brasil… vai acabar em uma frustração bem grande, infelizmente. O modelo que está chegando ao nosso mercado ainda é o anterior, que traz todas as qualidades citadas acima ao preço de R$ 600 mil. Fica difícil não pensar que se trata apenas de uma tentativa de esgotar os estoques mais rápido, não?