Once again the North-Americans prove their love for pick-up trucks. The last months saw almost all of the best-selling competitors receiving important updates, either total or partial, with the other ones announcing theirs for soon. So after seeing Chevrolet, Ford, GMC and RAM’s updates and before Nissan’s, now it’s Toyota’s time to reveal its refreshed vehicle. Between all the carried-over items and the also many changes, the automaker has reinforced Tundra to keep defending its sales from this very ferocious market.
After arriving around the 1980s, the Japanese automakers took some time to adapt themselves to the North American preferences when it comes to cars. Those excessively neutral cars never achieved the biggest sales, but between this or taking their domestic cars, they made the best decision for that initial moment. Therefore, the following decade had Mitsubishi, Honda, Nissan and Toyota releasing successive attempts of “fitting in”, some of them becoming successful and others not. It was, actually, a matter of discovering that success would come with projecting with specific focus on that market and later applying the Eastern idiosyncrasies, rather than the other way around. This is exactly what made Tundra’s predecessor fail, in fact: T100 was intended to be a full-size truck, but didn’t have the same level of size and powertrain of its competitors. But, once again, all this learning helped the automaker to create a much better product to succeed it. Tundra still was smaller than its competitors, but became well-accepted by many other aspects, such as the V8 engines. It was only the second generation that received the so awaited bigger size, along with better engines and a series of details that finally managed to stabilish this car’s dedication to work, like having handles and internal controls big enough to be operated with gloved hands. The current restyling only preserved this potential, and dedicated itself to only adapt Tundra to the big trucks’ latest trends.
